Nowadays in the competitive retail market, any colorful package makes a great impression on your consumers and certain color combination may stand out from many other run-of-the-mill kinds of packages. The psychology of any color is an effective persuasion technique in branding and marketing. Color has certain very interesting as well as controversial effects on the consumers. Any same color may evoke certain different emotional responses too.
In order to decide your color to create an effective brand, first of all, your need to find the relation between the color and your branding. You need to recognize any brand image which serves as overall brand identity of your product or company. Ask yourself the following few questions so that it can help you to identify patterns and help you to create any strong message:
- What exactly is your brand?
- What you really do?
- What kind of message that you need to spread?
- Who are your target audiences?
- What are your basic values?
- What is your company culture?
Once you have developed your strong basic foundation of your message for your brand, then the next step will be to understand the various effects and emotions any particular color scheme can really evoke. Every different color has certain different reactions. Therefore, it is especially important while incorporating any colors into the brand labels or packaging, as that is going to create the first impression that any brand can create.
For example, if any portion of the brand message is for spreading happiness then if you use green color, then it may not serve your purpose. Instead of that if you use orange color then it can serve your purpose better. Orange color usually combines energy from red color and happiness from yellow color and thus makes the viewer more enthused, encouraged and happy. Any kind of cheap retail packaging can totally destroy the message that you want to convey to your customer.
Not all of us are experts in color management, but there are available resources for businesses for using them during the process of designing, in order to get it perfect. From any marketing agencies to the company who are responsible for labeling or any outside sources that exist, who can give you and also your product a big boost on the creativity. You need to leverage with all these agencies and also connect with best digital printers. You can also look for company blogs to get advice and use all different resources so that you too remain colorful.