Business photography, also called corporate photography, is a branch in itself. When you want to get event photos, business portraits and headshots taken, you cannot rely on any random photographer for the job. It is more than necessary to find a “corporate photographer”, which may refer to a company or a person. In this post, we are discussing further on how the right service makes a difference to business portraits photography.
It’s all about brand perception
Don’t think of portraits and headshots as just images. Eventually, these photos determine how people perceive your brand and the team working for it. The contemporary buyer wants to know those behind a company, so they are likely to check LinkedIn profiles of top brass, management officials, and other important people. Also, they may keep a tab on corporate profiles, company sites, and other resources. You need a photography service that understands your brand and can work around it. They should be able to align the new photos with the current image of your company, and if required, must be able to revamp the same.
Think of it creatively
Gone are times when headshots and portraits were boring, and almost every other profile looked the same. Today, it is more about creativity, especially when it comes to business portraits. Work with a service that can bring new ideas to the table, and they should consider each person or management profile individually. Think of this – You wouldn’t be just using these photos for LinkedIn profiles alone but also to represent your company.
Discuss the other aspects
When it comes to business portraits, you need to have a clear discussion on how the photos will be taken, what the team is supposed to wear, and where the shoot will be done. Ideally, business portraits must be taken within the office premises, but most of the known photography services have their own studios, which can be used. As for the cost, it depends on many aspects, including the volume of the work to be done. Typically, business portraits are charged for each person, so you can always discuss and negotiate the pricing as required, but in general, expect to pay $100 or more.
Finally, check and review the work of the concerned service to get a fair idea of their expertise. Do ask for business portraits they have done for other clients and get an estimate in advance.